Week 4 - Who is your client's target audience and how will your images help to attract them

Petbarn's target audience is obviously people who own pets. However because there is a huge variety of people who own pets, the advertisements have to reach quite a wide audience. There also has to be a wide variate of services to cover different pet needs, from cat litter trays, to dog chew yours, fish tanks to pet grooming facilities.

My images will cover a variety of pet products that will let the customer view different things they can buy for their pets. Having visuals will make the choice easier for online purchases. Being pet lovers, the target audience will appreciate images of cute, happy animals and coliurful pretty products which conveys the idea that buying products from petbarn = happy pets! It seems obvious. I went and took photos of a dead fox or a sad puppy in a cage, the whole theme would be shifted from 'buy products to make your pets happy!" to something about animal cruelty or something completely contrary to the aim of petbarn ( to make your pets happy by providing them with quality food, toys and housing).